Business Model Innovation: How Yuhuan Vision Import and Export Co., Ltd. Realize Online and Offline Integration

In recent years, the global trade environment has accelerated digital transformation, and traditional foreign trade enterprises are facing unprecedented opportunities and challenges. As a key foreign trade growth enterprise cultivated by Yuhuan City, Taizhou, China, YUHUAN VISION IMPORT & EXPORT CO.;LTD.(Yuhuan Vision Import and Export Co., Ltd.) With its forward-looking strategic vision and solid supply chain foundation, it has successfully constructed a two-wheel-driven business model of' accurate online customer acquisition + flexible offline delivery', which has become a benchmark case for digital transformation of small and medium-sized foreign trade enterprises.

company was established in 2015, mainly engaged in the export business of auto parts, hardware tools and industrial accessories. The products are exported to Europe, America, the Middle East and Southeast Asia. Early reliance on traditional channels such as the Canton Fair to receive orders, long response cycle, customer portrait fuzzy. Starting from 2021, Yuhuan Vision will launch the' Digital-First' upgrade plan: on the one hand, it will independently build a multilingual B2B official website and deeply connect with Google Ads, LinkedIn Sales Navigator and Alibaba.com International Station, and realize 7 × 24-hour self-service inquiries from overseas buyers through SEO optimization, industry keyword delivery and AI customer service system; On the other hand, invest in the construction of digital exhibition hall and VR factory navigation system to enable overseas customers to remotely "cloud inspection factory" cloud inspection ', greatly increase trust and conversion rates.

At the lower end of the line, relying on Yuhuan's local industrial cluster, the company has formed an agile collaborative alliance with 32 certified suppliers to implement a flexible production mechanism of "small orders and quick reversements"-proofing will be completed within 48 hours after order confirmation and the first batch of shipments will be arranged within 7 days. At the same time, the establishment of overseas front positions in Dusseldorf, Germany and Dubai, UAE, supports localized after-sales and rapid returns, significantly shortening the terminal delivery cycle. In 2023, its online channel contribution orders accounted for 61%, 78% of re-purchase customers through the official website/social media for the first time, the average customer inquiry to the signing period from the original 21 days to 9.3 days.

, what deserves more attention is that Yuhuan's vision feeds back the operation of data: integrating clues from various channels through CRM system, constructing three-dimensional models of customers' industry labels, purchasing frequency and technical preferences, and pushing customized product white papers and technical scheme videos in a targeted manner, thus promoting the leap from "selling products" to "providing solutions. The person in charge of the company said: 'Online and offline are not simply superimposed, but are closed-loop data centered on customer journey-online are contacts and thermometers, offline are performance and ballast stones. 'This model has been selected by the Zhejiang Provincial Department of Commerce 'Typical Cases of Digital Empowerment for Small and Medium-sized Enterprises '.

the future, Yuhuan Vision plans to launch a multilingual AI selection assistant, and pilot block chain letter of credit settlement, and continue to strengthen cross-border transaction transparency and wind control capabilities. Its practice has proved that small and medium-sized foreign trade enterprises do not need to build a platform, but should focus on the reconstruction of core capabilities and use lightweight digital tools to open up the 'discovery-trust-delivery-service' full link.