internationalization strategy is steadily advancing: the overseas market layout of Yuhuan Vision Import and Export Co., Ltd.

In recent years, with the accelerated transformation and upgrading of China's manufacturing industry and the continuous deepening of the' the belt and road initiative' initiative, Zhejiang Yuhuan Vision Import and Export Co., Ltd. (YUHUAN VISION IMPORT & EXPORT CO., LTD.) has steadily expanded the global market and made substantial breakthroughs in its internationalization strategy by virtue of its professional accumulation in the fields of auto and motorcycle parts, hardware tools and precision machinery parts. The company is headquartered in Yuhuan, Taizhou, an important city in China's automobile and motorcycle parts industry. Relying on the local mature industrial cluster and independent supply chain system, the company has built a marketing network covering more than 30 countries and regions in Southeast Asia, the Middle East, Eastern Europe, South America and Africa.

According to the official website of the enterprise and customs export data, in 2023, the export volume of Yuhuan Vision Import and Export Co., Ltd. increased by 28.6 year-on-year, of which exports to RCEP member countries accounted for 41%, becoming the main growth force. The company has set up an overseas service center in Ho Chi Minh City, Vietnam, a regional warehouse transit warehouse in Dubai, UAE, and established long-term strategic cooperation with a number of local distributors to significantly shorten the order delivery cycle and improve terminal response efficiency. In addition, the company has passed ISO 9001:2015 quality management system certification, CE certification and some product E-MARK certification, laying a solid foundation for entering the EU, the Middle East and other high entry threshold markets.

In terms of brand building, Yuhuan Vision adheres to the 'ODM + private brand two-wheel drive' strategy. On the one hand, it provides customized OEM/ODM services for international mid-range customers and deeply participates in customer product definition and process optimization; On the other hand, its own brand' VISIONTECH' has completed trademark registration in Saudi Arabia, Chile, Poland and other countries, and has launched multilingual independent stations and localized social media matrices (Facebook, Instagram, LinkedIn) to strengthen the awareness of end users. In the first half of 2024, the company started the construction of Spanish and Arabic customer service centers to further improve the localized service system.

noteworthy that Yuhuan attaches great importance to sustainable development and green trade. All export packaging is made of degradable honeycomb cardboard and FSC-certified corrugated paper, which meets the requirements of EU EPR regulations, and the company is working with the School of Materials of Zhejiang University to develop lightweight aluminum-magnesium alloy alternatives to reduce the carbon footprint of transportation. In the next three years, the company plans to set up its first overseas assembly center in Guanajuato, Mexico, to realize the new model of 'Chinese R & D + local assembly + regional distribution', marking its global layout from 'products to sea' to 'capabilities to sea.